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Monday, April 20, 2015


I read an article about Medical experts who had been researching why people choose a particular doctor over others. They determined it's three A's: "Affinity, Availability, Ability."

Affinity asks whether the doctor seems friendly, approachable, empathetic, and genuinely caring. Availability takes into account how long you have to wait to see the doctor. Ability measures their skill as a doctor.

The results of the research were that ability was the least important. Availability was in the middle. And the most important thing when choosing a doctor was affability or affinity.

What if we used these findings in determining how people choose a church. Better yet how about using these findings in determining why people go to church or not. I think we can. 

Remember people don't care what (or Who) you know until they know you care. Let's be genuine in sharing Christ's love with a world that desperately needs it.